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A successful and effective direct mail campaign relies on a complete, accurate and targeted database. Businesses often operate or have access to a number of different databases which require manipulation for specific purposes. Our team of expert programmers can modify existing database code and write new code to suit a particular task.
Capabilities
Database manipulation – in the ‘de-duping’ process we analyse datafields across two or more databases, identify duplicate information and combine and combine this information into one strategically-targeted database.As a PML client, you improve your corporate image, save on the cost of duplicated mailings and boost the efficiency of your direct mail programs.
We also have the capability to apply Australia Post barcoding to databases and certain automated address correction, enabling you to receive the lowest postage rates. This can mean cutting costs by up to 12 cents per letter – a major saving on any direct mail campaign.
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