Businesses often utilise a number of different databases which require management for specific purposes. Our team of expert programmers can modify existing database code and create new code to suit a particular task.
PML’s programming department distinguishes PML from its competitors by enabling PML to offer a vertically integrated service that ensures maximum quality control from managing data integrity and transactional printing to mail insertion and distribution.
PML specialises in providing its clients with the following services;
Database management - in the ‘de-duping’ process our experts analyse datafields across two or more databases, identify duplicate information and combine this information into one strategically targeted database. This process enables the client to improve its corporate image, save on the cost of duplicated postage expenses and increase the efficiency of their direct mail programs.
Optical Mark Recognition (OMR) enabling PML’s mail insertion machines to accurately collate primary documents before intelligent insertion of secondary documents. This process ensures maximum quality control utilising OMR to ensure that information is correctly inserted into the recipient’s envelope.
Delivery Point Identifier (DPID) - DPID is a unique eight digit number which has been randomly allocated to each address maintained in Australia Post's National Address File (NAF). PML can apply Australia Post barcoding to databases enabling its clients to access and benefit from the lowest available postage rates.
Database rental - PML has access to a range of databases available for rental for specific direct mail campaigns. Databases can be segmented by predetermined criteria such as socio-economic factors, age, lifestyle choices and geographic location.
